Privacy Policy

Introduction

Welcome to l79, Bangladesh's trusted online casino and sports betting platform. We are committed to protecting the privacy and personal data of every player who uses our services. This Privacy Policy explains in detail what information we collect, how we use it, with whom we may share it, and the measures we take to keep it secure. By accessing or using l79's website, mobile platform, or any associated services, you acknowledge that you have read and understood this policy and agree to its terms.

l79 operates as an online gaming and sports betting destination serving players across Bangladesh, including those in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. We handle personal data with the utmost care and apply industry-standard security practices to ensure your information remains confidential and is never misused.

Information We Collect

To provide you with a secure, personalised, and legally compliant gaming experience, l79 may collect the following categories of personal information:

• Identity information: full name, date of birth, nationality, and government-issued identification documents for age verification and KYC compliance.
• Contact details: email address, phone number, and residential address, including city or district within Bangladesh.
• Account credentials: username and encrypted password used to access your l79 account.
• Financial data: deposit and withdrawal transaction records, payment method details (such as bKash, Nagad, Rocket, or Upay account references), and betting history.
• Device and technical data: IP address, browser type, operating system, device identifiers, time-zone settings, and session logs collected when you access our platform.
• Usage data: pages visited, games played, time spent on the platform, click patterns, promotional content interactions, and customer support communications.

How We Use Your Information

The personal data collected by l79 is used exclusively for legitimate purposes directly related to delivering, improving, and securing our services. Specifically, we use your information to:

• Verify your identity and age (21+) as required for responsible gaming compliance and to prevent underage gambling.
• Process deposits and withdrawals securely via supported payment partners including bKash, Nagad, Rocket, and Upay.
• Manage and maintain your l79 player account, including login security and account preferences.
• Personalise your gaming experience by recommending relevant games such as cricket betting, slots, and live casino titles suited to your preferences.
• Send service notifications, promotional updates, and important account communications via email or in-platform alerts, where you have consented to receive them.
• Detect, investigate, and prevent fraudulent activity, money laundering, and any other conduct that violates our Terms & Conditions or applicable laws.

Data Security

l79 takes the security of your personal data seriously. We implement industry-standard SSL encryption across all data transmission channels to ensure that information exchanged between your device and our servers cannot be intercepted by unauthorised parties. Our internal systems are protected by layered access controls, and only authorised personnel with a verified business need may access sensitive player data.

While we adopt robust technical and organisational measures to safeguard your data, no online platform can guarantee absolute security. In the event of a data breach that may affect your rights, l79 is committed to notifying affected users promptly and taking all necessary steps to mitigate any harm. We encourage all players to use strong, unique passwords for their accounts and to keep their login credentials confidential.

Sharing of Information

l79 does not sell, rent, or trade your personal data to third parties for marketing or commercial purposes. We may share your information only in the following strictly limited circumstances:

• Service providers: trusted third-party processors engaged to support platform operations (for example, payment processors facilitating bKash, Nagad, or Rocket transactions, and identity verification providers), who are bound by strict data protection agreements.
• Legal obligations: if required by applicable law, court order, or governmental authority, we may disclose your information to comply with such legal requirements.
• Fraud prevention: sharing data with anti-fraud and compliance partners when necessary to investigate and prevent suspected financial crime or account abuse.

In all cases, any third party receiving data from l79 is contractually obligated to handle it in accordance with applicable data protection principles and to use it solely for the purpose for which it was shared.

Cookies and Tracking Technologies

l79 uses cookies and similar tracking technologies to enhance your browsing experience, remember your login session, analyse platform usage, and deliver relevant content. Cookies are small text files stored on your device by your web browser. Some cookies are strictly necessary for the platform to function correctly, while others are used for analytics and personalisation purposes.

You may configure your browser settings to decline non-essential cookies at any time. Please be aware that disabling certain cookies may affect the functionality of the l79 platform, such as remaining logged in between visits or accessing personalised game recommendations.

Third-Party Services

Our platform integrates with a number of third-party service providers to deliver a complete gaming experience. These include game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, as well as payment processors and analytics providers. Each of these providers operates under their own privacy policies and data processing agreements, and l79 is not responsible for the privacy practices of these independent third parties.

We advise all l79 players to review the privacy policies of any third-party service they interact with, particularly when accessing game content provided by external studios or completing transactions via mobile financial services.

Your Rights

As a player on the l79 platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the email address provided at the bottom of this page:

• Right of access: you may request a copy of the personal data we hold about you at any time.
• Right to rectification: if any of your personal data is inaccurate or incomplete, you have the right to request a correction.
• Right to erasure: subject to legal and regulatory retention requirements, you may request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected.
• Right to withdraw consent: where our processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Data Retention

l79 retains your personal data only for as long as it is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable legal, regulatory, or accounting obligations. For active player accounts, data is retained for the lifetime of the account plus any legally mandated period thereafter. When data is no longer required, it is securely deleted or anonymised in accordance with our internal data disposal protocols.

Changes to This Privacy Policy

l79 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations. When material changes are made, we will update the effective date displayed at the top of this page and, where appropriate, notify affected players via email or an in-platform notification. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Continued use of the l79 platform after any changes take effect constitutes your acceptance of the revised policy.

Age Restriction and Minors

l79 is strictly an adults-only platform. All players must be aged 21 years or older to register and use our services. We do not knowingly collect personal data from any individual under the age of 21. If you believe that a minor has provided us with personal information or created an account, please contact our support team immediately at [email protected] so that we may take appropriate action, including the removal of any data and closure of the account.